Youtube Work is great! Whether you are an employee or a marketing consultant working with Youtube is enjoyable and financially rewarding. There are billions of viewers - so there is ample scope to work inside Youtube or to consult for either a Social Media company or directly for businesses who recognize that Youtube is  a tremendous vehicle for marketing.

If you are a small local business then Youtube defintely has something to offer. Are you using this incredibly popular medium to reach buyers and add value to the customer experience? The data is clear - you’d be crazy to ignore this opportunity!

Let’s take a moment or two to address some of the misconceptions surrounding video marketing in general and YouTube in particular. Myth 1: You Tube is a waste of time. It’s just silly videos of cats and babies.
While of course, there are a lot of cat and baby videos on You Tube, that’s certainly not the extent of it! YouTube is a microcosm of the larger Internet, and really, the world -there’s good, bad, and everything in between.

Myth number two … for You Tube marketing to work, I’ve got to create some kind of offbeat video that goes totally viral.
While creating a viral video is just one strategy among many, it’s a low percentage approach that may not complement the brand identity you’ve worked hard to build. Most small businesses find success using other methods. Example: using video to educate and inform prospects and customers. And on occasion, to entertain.

There are quite a few other myths about Youtube that need to be dispelled and there are various things you must do right if you are to make Youtube work for you. If you are interested in learning more about how to make Youtube work for you click here!